These are designs for a new logo and slogan for the City of Platteville.
The slogan was developed in a workshop of public officials and citizens with the goal of developing a positive approach to promoting the City of Platteville.
The logo was developed to use on way finding signs through the city, welcome signs and other promotional publications to present a unified image for Platteville. The logo needs to communicate the city name and slogan with enough simplicity and focus that it will draw your eye from a distance and have the ability to be reduced and reproduced easily and clearly on business cards and even smaller formats.
These designs have not yet been adopted and are still in the development stages so if you have concerns or great ideas please contact Tud Bowden via email. Click on the thumbnails to view a larger image.

NOTE ABOUT COLOR & CONTRAST:
Colors in these signs are only there to help visualize the concept of color. Every printer and computer screen is calibrated differently so the actual colors will need to be specified from a color chart. All good designs need to stand on their own in black and white before any colors are considered. Contrast is the most important design element for readability. Colors are used to create dimensional effects through contrasting values, example: the yellow lettering in the wayfinding signs doesn't contrast as greatly as white lettering making the yellow fall into the background and making it less readable. This creates texture in the design. Colors can also convey feeling, example: red for emotion, green for the environment and so on. Color can enhance designs but color can never make a design. Color seems to get the most concern from people in discussing a design but the more important fundimental design element is contrast. I believe contrast is the least understood.

The brown color in the highway sign is the chosen color of the WI DOT for that type of sign so we have no choice in that.